Fyresite's Free Guide on How to Boost Low Conversion Rates

What is a Conversion Rate?

‘Conversion Rate’ is thrown around a lot, so it’s important to understand the definition. A conversion rate is the percentage of users that take a specific action. 

This specific action is the conversion, and what it is depends on the needs of the business. There are likely to be more than one conversion tracked by every business. Purchases, email sign-ups, and form completion are all types of conversions. There are many more types, and every business has different relevant conversions that they track. 

Common Conversion Rate Mistakes

These mistakes are easy to make, but the damage they do to your conversion rates are anything but. Are you making one of these common mistakes? 

Poor Page Design 

A page design isn’t just about aesthetics. Page design is the difference between a conversion and page abandonment. Formatting, fonts, and layout are just a few of the things that you need to pay attention to when designing your website. 

Slow Site Speed 

It’s a well known fact that the longer it takes for your website to load, the lower your conversion rate. The highest conversions happen when a site loads within 1-2 seconds. After this, every additional second it takes to load is a 0.3% drop in conversions. 

Lack of Mobile Optimization 

A recent study has shown that over 62% of global web traffic comes from mobile devices. The screen size of a mobile device is different from a desktop screen. If a site was only designed to fit a desktop screen, it becomes difficult or impossible to navigate. 

Fixing These Mistakes

Fortunately, none of these mistakes are permanent. Try these simple fixes to get your conversion rates where they belong. 

Design with UI/UX Best Practices

Designing with UI/UX best practices allows a user-first interaction. Designing with a combination of industry best practices and customer research, these designs are user-friendly and create a frictionless experience for users, smoothly guiding them to the desired conversions.   

Optimize Site Speed

When it comes to site and page loading speeds, there are a lot of factors. While some remain outside of merchant control, the factors that can be controlled are incredibly important to performance. 

Compressing images and videos, using lazy loading, and selecting proper fonts are just a few of the things that can help a site load faster. Check out our ultimate guide to page speed to learn more.   

Create a Responsive Design  

You can’t know the screen size of the device your customers will use to access your site. If your website can’t be served on the size needed for their device, they’ll leave without completing any conversions. 

A responsive design is the answer. Responsive designs ‘respond’ to the screen size that they’re being served on. This means that they resize to fit the screen that they’re being viewed on. 

Tips to Improve Your Conversion Rate

Regardless of the specific conversions you’re seeking, these tips can help you boost those rates. 

Utilize Marketing Automations 

Marketing automations are emails that are automatically sent when certain conditions are met. If the conversion you are targeting is purchases, you could set a marketing automation to send an abandoned cart email to customers who left items in their carts without purchasing, inviting them to complete their order. 

Use Clear Call to Actions

If you want users to make an action and convert, the call to action needs to be easy to understand. Burying your CTA in a paragraph or not having a clear call to action hurts conversion rates. 

Use Design Psychology

Designs so good, they’re a science. Seriously. There are many different laws and theories in design that you can use to guide a user through a conversion - without them even realizing it. 

Fitts’ Law is a predictive model that UX designers love to use. It states that there is a direct relationship between how big an object is and how long it takes for the user to get to it. The larger the object, the faster they’ll interact with it. You only have a short time to make a first impression, so you want to make sure users see what you want them to before they leave. 

Hick’s Law states that the more options there are, the harder it is to make a decision. This is why any landing page should only have one call to action. If you’re trying to split a user’s attention between multiple actions, they will take longer to decide. The longer it takes, the less likely they are to make a decision at all. 

Check out more design psychology with Fyresite’s ultimate guide. 

Leverage Social Proof

We liked it, so you will too. Social proof, such as reviews and testimonials, are essential for building trust with your audience. Not only does it prove that your business is legitimate, but it lets users know the pros and cons of your offerings, boosting your conversion rate by as much as 15%! 

Design Your Way to Higher Conversion Rates

Now you know that UI/UX designs are the cornerstone of higher conversion rates. Does your site need a facelift or a complete renovation? Schedule a consultation with Fyresite to design your way to higher conversion rates. 

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