Outgrown Web Shop Manager? 🏎️

For many automotive merchants, Web Shop Manager was the go-to for handling the headaches of Year/Make/Model (YMM) complexity and ACES/PIES data. But as your business scales, "purpose-built" can sometimes start to feel like "bottlenecked."

At Fyresite, we’re seeing a major trend: automotive leaders are trading platform limitations and mobile UX gaps for the scalability of Shopify Plus.

Are you weighing the pros and cons of a migration? We’ve put together a quick breakdown of the most common questions we hear from merchants like you.

The Shopify Plus Migration FAQ

What do you need to know about

How long does a migration take?

There’s no "one-size-fits-all," but timing depends on your catalog size and integration needs. Small stores can move in a few months, while complex enterprise setups with deep ERP/PIM integrations require a longer, more strategic runway.

What happens to my complex automotive data?

We don’t just move products; we preserve logic. We model complex options using Shopify variants, metafields, and metaobjects to ensure your fitment data and inventory control remain airtight.

Will I lose my SEO rankings?

Not on our watch. We map your existing URLs and implement 301 redirects for high-value pages. We also conduct pre- and post-launch crawls to ensure no broken links are left behind.

Can you handle B2B and Wholesale?

Absolutely. Shopify Plus offers robust native tools for dealer pricing, net terms, and custom catalogs. We’ll help you replicate your current wholesale flow (or make it even better).

What about my historical data?

Customer records and product catalogs are a baseline. For order history, most merchants choose a rolling window (12–24 months), though we can scope a full historical migration to keep your accounting and returns seamless.

Ready to shift gears?

Migration is a big move, but you don't have to do it alone. From the initial Discovery phase to Post-Launch Support, we handle the technical heavy lifting so you can focus on selling.

Schedule your consultation with the Fyresite team!