Shopify and WhatNot: Selling Your Products In Real Time  

Want to give your Shopify store a boost? Consider livestreaming your sales. Connect your WhatNot and Shopify accounts to open up a new channel of sales. 

What is WhatNot?

WhatNot is a live shopping platform. This fast-growing marketplace was founded in 2019 and allows sellers to sell products and run auctions while live streaming, as well as listing products in a store for customers to shop. This allows you to create an exciting environment and generate buzz 

What is Shopify?

Shopify is a top eCommerce platform that allows merchants to manage and sell products (B2B and B2C) from their online storefront, as well as in-person with Shopify POS. 

Can I Connect WhatNot and Shopify?

Yes. There is no official app, so if you want to connect them, you have 2 options: Third-Party tools or manual import.

Third-Party Integration Tools

Use automation platforms like Zapier, Pabbly, or Make (formerly Integromat) to connect Shopify and WhatNot. These tools can help you sync product listings, manage inventory, and even automate order tracking.

CSV Imports

If you prefer a manual method, you can export your Shopify inventory as a CSV and then import it into WhatNot. This is a great option for sellers with smaller product catalogs or those who want more control over their listings.

Ways to Use WhatNot and Shopify Together

Wondering what benefits you could get out of using these WhatNot and Shopify together? Here’s a few. 

1. Promote Livestream Drops

Use your Shopify store and email list to promote upcoming WhatNot streams. Announce exclusive product drops or limited-time auctions to drive excitement and attendance.

2. Sell Exclusive WhatNot Products

Keep your most in-demand or collectible items exclusive to your WhatNot livestreams. This strategy rewards your most engaged customers and adds urgency to your events.

3. Sync Inventory to Avoid Overselling

With integrations or CSV syncing, you can keep your product quantities aligned across both platforms, ensuring you don’t accidentally sell out of an item twice.

4. Use Shopify Data for Marketing

Your Shopify analytics give you insights into which products are trending, which can guide your WhatNot show themes. For example, if your Shopify reports show that a certain product line performs well, feature it in a WhatNot livestream to boost visibility and conversions.

Why You Should Try Live Selling

Live selling isn’t just a trend: it’s the future of eCommerce. Customers crave connection, authenticity, and entertainment when they shop online. With WhatNot, you can build a loyal following, create excitement around your products, and humanize your brand.

When combined with Shopify’s robust tools and automation, live selling can drive significant growth, helping you reach new audiences and boost sales in real time.

Ready To Level Up Your eCommerce Game?

Fyresite specializes in Shopify development and integration solutions. Whether you’re looking to build a new store, connect platforms like WhatNot, or scale your existing setup, our team can help you make it happen.

Contact Fyresite today to get started.